https://t-otoole.com Tom O'Toole Tue, 18 Aug 2026 04:03:55 +0000 https://t-otoole.com en https://t-otoole.com/Featured-Projects Fri, 21 Jun 2024 22:04:59 +0000 Tom O'Toole https://t-otoole.com/Featured-Projects https://t-otoole.com/Info Wed, 04 Sep 2019 18:14:32 +0000 Tom O'Toole https://t-otoole.com/Info <img width="773" height="784" width_o="773" height_o="784" data-src="https://freight.cargo.site/t/original/i/2921496585c1013becd91ab78f737870150d7c7d78d6b56d7a2e6b527bb04e7e/Portrait.jpg" data-mid="251362744" border="0" data-scale="38" src="https://freight.cargo.site/w/773/i/2921496585c1013becd91ab78f737870150d7c7d78d6b56d7a2e6b527bb04e7e/Portrait.jpg" /> Currently a Creative Director at Kamp GrizzlyLiving in Portland, Oregon. I’m grateful to have collaborated with the likes of: adidasCrocs ComplexToppsVansApple TV+Human Race / Hu NetflixOakley Fat TireQuiksilverNikeLast Heavy KuumbaSmith Optics ShowtimeBIGFACE CoffeeShoot me a message here. ︎ https://t-otoole.com/Projects Sat, 28 Sep 2019 22:22:01 +0000 Tom O'Toole https://t-otoole.com/Projects _The Showdown ASW ‘26_Hellstar x adidas Complexcon ‘25_Clipse x Jellyfish for adidas _adidas Basketball ASW 2025 _Fat Tire x Vans Cans_Future Genesis Chapter 1 _Fat Tire Listen to Beer _adidas Basketball ASW 2024_Future Genesis Teasers_PRIZM Lenses_adidas Basketball ASW 2023_SubZero Seeding _Quiksilver x Stranger Things _It’s Okay to Say Gay _Crybaby Oakland _Forum for Foot Locker _Reintroducing Forum 84 _Hu 0-60 x Tyrrell Winston _Last Heavy _KAMP x Kuumba_Hu Basketball Capsule _For The Kulture Vol. 4 _adidas Originals x Arizona Iced Tea _Classic Experiences w/ Kinfolk_Timeless Style w/ Bephie _Reimagining Familiar w/ Benjamin Gott _Yung 96 SS19 _Continental 80 SS18_Summer of Harden _A$AP Ferg Track For Track_Snoop Dogg Speed Rich _For The Kulture Vol. 3_adidas Skate x Beavis &amp; Butt-Head _Prophere NYC Launch _Soundlabs Artwork&nbsp;_Skate Copa Court 2018&nbsp; _Ultraboost Uncaged x Concepts _Alphabounce SS17 _Smith Optics Rebranding https://t-otoole.com/The-Showdown-ASW-26 Tue, 11 Aug 2026 18:22:00 +0000 Tom O'Toole https://t-otoole.com/The-Showdown-ASW-26 The Showdown at All-Star Weekend 2026Client: adidas BasketballYear: 2026Role: Creative Director <img width="1710" height="944" width_o="1710" height_o="944" data-src="https://freight.cargo.site/t/original/i/165fc5a911f023218126816c74f2b9371ea41c544afedb62ae400d5e6bbe2dc0/Aug-11-2026-12-34-22.gif" data-mid="251167423" border="0" src="https://freight.cargo.site/w/1000/i/165fc5a911f023218126816c74f2b9371ea41c544afedb62ae400d5e6bbe2dc0/Aug-11-2026-12-34-22.gif" /> <img width="522" height="657" width_o="522" height_o="657" data-src="https://freight.cargo.site/t/original/i/4549db8fc7a19646e242b5771bb3e9ee2fca352f3680b3b6f8bece47afec9cb3/ASW26_01.gif" data-mid="251324176" border="0" src="https://freight.cargo.site/w/522/i/4549db8fc7a19646e242b5771bb3e9ee2fca352f3680b3b6f8bece47afec9cb3/ASW26_01.gif" /> <img width="360" height="649" width_o="360" height_o="649" data-src="https://freight.cargo.site/t/original/i/f127d48ed1207e87d1c98dc8b46eefc6824f2928feda92cca6a997ce84b90d7f/ASW26_04.gif" data-mid="251324179" border="0" src="https://freight.cargo.site/w/360/i/f127d48ed1207e87d1c98dc8b46eefc6824f2928feda92cca6a997ce84b90d7f/ASW26_04.gif" /> <img width="522" height="657" width_o="522" height_o="657" data-src="https://freight.cargo.site/t/original/i/af5fc912041cef4338341df5e0e101e80864f9c28dd6e583b4c89d566208d393/ASW26_02.gif" data-mid="251324177" border="0" src="https://freight.cargo.site/w/522/i/af5fc912041cef4338341df5e0e101e80864f9c28dd6e583b4c89d566208d393/ASW26_02.gif" /> <img width="522" height="657" width_o="522" height_o="657" data-src="https://freight.cargo.site/t/original/i/4549db8fc7a19646e242b5771bb3e9ee2fca352f3680b3b6f8bece47afec9cb3/ASW26_01.gif" data-mid="251324176" border="0" src="https://freight.cargo.site/w/522/i/4549db8fc7a19646e242b5771bb3e9ee2fca352f3680b3b6f8bece47afec9cb3/ASW26_01.gif" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/1b5413f09eaf4e37e77f68cefcfe2e381679eaabb14aa77957659490bdd0dce4/boulgates_SHOWDOWN_FULL-09172.jpg" data-mid="251167808" border="0" src="https://freight.cargo.site/w/1000/i/1b5413f09eaf4e37e77f68cefcfe2e381679eaabb14aa77957659490bdd0dce4/boulgates_SHOWDOWN_FULL-09172.jpg" /> <img width="3767" height="5651" width_o="3767" height_o="5651" data-src="https://freight.cargo.site/t/original/i/e4748bb1f5057c048583d695ecdba7a9a68ce3f22e75a103dbf3749e7fbf7b88/boulgates_SHOWDOWN_FULL-09066.jpg" data-mid="251167416" border="0" src="https://freight.cargo.site/w/1000/i/e4748bb1f5057c048583d695ecdba7a9a68ce3f22e75a103dbf3749e7fbf7b88/boulgates_SHOWDOWN_FULL-09066.jpg" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/803fb2d35f09dfe647a84491573453f49f80ebf4fa261fb77962051be4690fcd/boulgates_SHOWDOWN_FULL-09201.jpg" data-mid="251167417" border="0" src="https://freight.cargo.site/w/1000/i/803fb2d35f09dfe647a84491573453f49f80ebf4fa261fb77962051be4690fcd/boulgates_SHOWDOWN_FULL-09201.jpg" /> <img width="480" height="472" width_o="480" height_o="472" data-src="https://freight.cargo.site/t/original/i/9e603875bd6d29248520959fd44b9decf6a189befbb66de717b18e470b7920a7/City_Mkt_01.gif" data-mid="251331791" border="0" src="https://freight.cargo.site/w/480/i/9e603875bd6d29248520959fd44b9decf6a189befbb66de717b18e470b7920a7/City_Mkt_01.gif" /> <img width="480" height="472" width_o="480" height_o="472" data-src="https://freight.cargo.site/t/original/i/f9bed19347d3b93dfdeec963ebd20506e5cec5eefb44329143fb2dffbac61cd3/City_Mkt_02.gif" data-mid="251331792" border="0" src="https://freight.cargo.site/w/480/i/f9bed19347d3b93dfdeec963ebd20506e5cec5eefb44329143fb2dffbac61cd3/City_Mkt_02.gif" /> <img width="480" height="472" width_o="480" height_o="472" data-src="https://freight.cargo.site/t/original/i/d00ad2e8f1a4df0cef1bf24b4c35df5a97529fd93d7d6e6243e480910c9da114/City_Mkt_03.gif" data-mid="251331793" border="0" src="https://freight.cargo.site/w/480/i/d00ad2e8f1a4df0cef1bf24b4c35df5a97529fd93d7d6e6243e480910c9da114/City_Mkt_03.gif" /> <img width="480" height="472" width_o="480" height_o="472" data-src="https://freight.cargo.site/t/original/i/d9445bfd5cfea425d792f1ba08dafcd37f8c7855d2df9377382ffbc850a03bf6/City_Mkt_04.gif" data-mid="251331794" border="0" src="https://freight.cargo.site/w/480/i/d9445bfd5cfea425d792f1ba08dafcd37f8c7855d2df9377382ffbc850a03bf6/City_Mkt_04.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/3077a4e24eca9d836c64071dd1cbf2e9c6098e9aa802f363d8bc3f6baafc2cb4/Aug-11-2026-12-36-54.gif" data-mid="251167424" border="0" src="https://freight.cargo.site/w/640/i/3077a4e24eca9d836c64071dd1cbf2e9c6098e9aa802f363d8bc3f6baafc2cb4/Aug-11-2026-12-36-54.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/a0b63d8358d15430b5ca15c41026f6125e139162b9daf41d576996361af00e70/Aug-11-2026-12-37-28.gif" data-mid="251167425" border="0" src="https://freight.cargo.site/w/640/i/a0b63d8358d15430b5ca15c41026f6125e139162b9daf41d576996361af00e70/Aug-11-2026-12-37-28.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/e554cfe79421a355030f63cb545caf500b1a3fc7b60031452bc03ba7ecb918e8/Aug-11-2026-12-37-43.gif" data-mid="251167426" border="0" src="https://freight.cargo.site/w/640/i/e554cfe79421a355030f63cb545caf500b1a3fc7b60031452bc03ba7ecb918e8/Aug-11-2026-12-37-43.gif" /> <img width="3956" height="4945" width_o="3956" height_o="4945" data-src="https://freight.cargo.site/t/original/i/895e8e4b193a64498558b9b02436dc91bb5f5baf21ae665516d66f4cfd473d7e/021426-adidas-photos-tonyhuynh-showdown-0003318.jpg" data-mid="251165094" border="0" src="https://freight.cargo.site/w/1000/i/895e8e4b193a64498558b9b02436dc91bb5f5baf21ae665516d66f4cfd473d7e/021426-adidas-photos-tonyhuynh-showdown-0003318.jpg" /> <img width="5658" height="7072" width_o="5658" height_o="7072" data-src="https://freight.cargo.site/t/original/i/49bd93e77d249fb6ac497e34ad14e40904c24cde7e8eaae449c5adec8f00300b/021426-adidas-photos-tonyhuynh-showdown-05265.jpg" data-mid="251165096" border="0" src="https://freight.cargo.site/w/1000/i/49bd93e77d249fb6ac497e34ad14e40904c24cde7e8eaae449c5adec8f00300b/021426-adidas-photos-tonyhuynh-showdown-05265.jpg" /> <img width="3781" height="4726" width_o="3781" height_o="4726" data-src="https://freight.cargo.site/t/original/i/037de71dd0c0e96ff8843934d1686e7cfa84453e43f5166687f1d5205a7e2879/021426-adidas-photos-tonyhuynh-showdown-0003337.jpg" data-mid="251165095" border="0" src="https://freight.cargo.site/w/1000/i/037de71dd0c0e96ff8843934d1686e7cfa84453e43f5166687f1d5205a7e2879/021426-adidas-photos-tonyhuynh-showdown-0003337.jpg" /> <img width="5464" height="5464" width_o="5464" height_o="5464" data-src="https://freight.cargo.site/t/original/i/0f0bfaa9b9c43af2f8eebfa6dae4f4feb16db380a901fc4795fde1e84695311b/adidas_ASW_2026_OOH-1.jpg" data-mid="251167419" border="0" src="https://freight.cargo.site/w/1000/i/0f0bfaa9b9c43af2f8eebfa6dae4f4feb16db380a901fc4795fde1e84695311b/adidas_ASW_2026_OOH-1.jpg" /> <img width="5464" height="5464" width_o="5464" height_o="5464" data-src="https://freight.cargo.site/t/original/i/0ca79f220e3ef29bb4ae0e4e85b2575aa67e259f2dcb76dfc79e2b6bf8bf86e2/adidas_ASW_2026_OOH-4.jpg" data-mid="251167420" border="0" src="https://freight.cargo.site/w/1000/i/0ca79f220e3ef29bb4ae0e4e85b2575aa67e259f2dcb76dfc79e2b6bf8bf86e2/adidas_ASW_2026_OOH-4.jpg" /> <img width="4542" height="4542" width_o="4542" height_o="4542" data-src="https://freight.cargo.site/t/original/i/7589fa68c2bd93ab24ac0703840355505880b012240306cdc0d1f92b7bbec9f3/adidas_ASW_2026_OOH-5.jpg" data-mid="251167421" border="0" src="https://freight.cargo.site/w/1000/i/7589fa68c2bd93ab24ac0703840355505880b012240306cdc0d1f92b7bbec9f3/adidas_ASW_2026_OOH-5.jpg" /> <img width="3621" height="3621" width_o="3621" height_o="3621" data-src="https://freight.cargo.site/t/original/i/dcd3953ed7a248a4040577a6c03675780bf9ee6e091fa9326e5a5764cefb03ea/adidas_ASW_2026_OOH-6.jpg" data-mid="251167422" border="0" src="https://freight.cargo.site/w/1000/i/dcd3953ed7a248a4040577a6c03675780bf9ee6e091fa9326e5a5764cefb03ea/adidas_ASW_2026_OOH-6.jpg" /> In 2026, adidas Basketball came to us with a clear All-Star Weekend activation brief: to embrace the basketball culture by empowering the biggest names in content creation, streaming, and gaming with a stage for their own ASW moment. &nbsp; Cam Wilder, MK, rayasianboy, and YOURRAGE drafted their own all-star squads, and we hosted an invitational tournament that was designed to be a content circus. While Complex Media live-streamed the whole evening, creators and media from around the world occupied the courtside and baseline camera pits, broadcasting the action to their audiences.&nbsp; To cap it off, BigXthaPlug took center court and congratulated the winning team before blessing the crowd with a performance. With both in-person and at-home streaming audiences combined, we connected with over 3000 hoop fans across the country in one evening. _ Project Completed at Kamp GrizzlyRole: Creative DirectorArt Director: Mary Hare, Ash MarcuDesign: Evelyn Krittler, Brandy AndersonVideo Clips: Cory Rood, adidas NewsroomAnimation: Franky Martin &nbsp;Photos: Kyle Hannon &amp; adidas Newsroom https://t-otoole.com/Hellstar-x-adidas-Complexcon-25 Tue, 18 Aug 2026 03:39:17 +0000 Tom O'Toole https://t-otoole.com/Hellstar-x-adidas-Complexcon-25 Hellstar at ComplexConClient: adidas OriginalsYear: 2026 Role: Creative Director <img width="1704" height="954" width_o="1704" height_o="954" data-src="https://freight.cargo.site/t/original/i/39f12c7a6b8c37718fb07a8140773622d35e781f696f4a884b74e1746ca4e950/Hellstart_01.gif" data-mid="251331876" border="0" src="https://freight.cargo.site/w/1000/i/39f12c7a6b8c37718fb07a8140773622d35e781f696f4a884b74e1746ca4e950/Hellstart_01.gif" /> <img width="452" height="784" width_o="452" height_o="784" data-src="https://freight.cargo.site/t/original/i/4744b05812fbc92f120dbaf10350e966ddd6e1fb5fc66b8331533125a41d763e/Nov-06-2025-12-21-17.gif" data-mid="251331956" border="0" src="https://freight.cargo.site/w/452/i/4744b05812fbc92f120dbaf10350e966ddd6e1fb5fc66b8331533125a41d763e/Nov-06-2025-12-21-17.gif" /> <img width="530" height="886" width_o="530" height_o="886" data-src="https://freight.cargo.site/t/original/i/56d4bef4c09e342a2e4de4702f128a5d27149216ff8f38d46c57fb08c1adcabb/Nov-06-2025-11-31-05.gif" data-mid="251331955" border="0" src="https://freight.cargo.site/w/530/i/56d4bef4c09e342a2e4de4702f128a5d27149216ff8f38d46c57fb08c1adcabb/Nov-06-2025-11-31-05.gif" /> <img width="512" height="862" width_o="512" height_o="862" data-src="https://freight.cargo.site/t/original/i/869acabf0ef9c4a0632fceb6fe9d501d75872c0aeb352c0fd58ea51059d84828/Nov-06-2025-11-32-18.gif" data-mid="251331954" border="0" src="https://freight.cargo.site/w/512/i/869acabf0ef9c4a0632fceb6fe9d501d75872c0aeb352c0fd58ea51059d84828/Nov-06-2025-11-32-18.gif" /> <img width="2700" height="1801" width_o="2700" height_o="1801" data-src="https://freight.cargo.site/t/original/i/aeffe5acc76027090f64ec5a1fac9e15be869bcbef5d36067641a6479ea28c4c/adidas_ComplexCon_Booth-4.jpg" data-mid="251332038" border="0" src="https://freight.cargo.site/w/1000/i/aeffe5acc76027090f64ec5a1fac9e15be869bcbef5d36067641a6479ea28c4c/adidas_ComplexCon_Booth-4.jpg" /> <img width="3511" height="2342" width_o="3511" height_o="2342" data-src="https://freight.cargo.site/t/original/i/b59d5b4d923d360dd19af2e34033eed96bbd40946c74ab60901d321cd8124f11/adidas_ComplexCon_Booth-23.jpg" data-mid="251332040" border="0" src="https://freight.cargo.site/w/1000/i/b59d5b4d923d360dd19af2e34033eed96bbd40946c74ab60901d321cd8124f11/adidas_ComplexCon_Booth-23.jpg" /> <img width="3511" height="2342" width_o="3511" height_o="2342" data-src="https://freight.cargo.site/t/original/i/46bf1cb03956aef6fd1004d2c72087b6bbb9a600bb8a3760ab13f01fe45b9319/adidas_ComplexCon_Booth-39.jpg" data-mid="251332039" border="0" src="https://freight.cargo.site/w/1000/i/46bf1cb03956aef6fd1004d2c72087b6bbb9a600bb8a3760ab13f01fe45b9319/adidas_ComplexCon_Booth-39.jpg" /> <img width="3511" height="2342" width_o="3511" height_o="2342" data-src="https://freight.cargo.site/t/original/i/aa195990917fa59c8d4e8d652771e37add0e5674ac507887c76e1033ff9fb2db/adidas_ComplexCon_Booth-26.jpg" data-mid="251332041" border="0" src="https://freight.cargo.site/w/1000/i/aa195990917fa59c8d4e8d652771e37add0e5674ac507887c76e1033ff9fb2db/adidas_ComplexCon_Booth-26.jpg" /> <img width="3511" height="2342" width_o="3511" height_o="2342" data-src="https://freight.cargo.site/t/original/i/181c27b83776ea60957ff7c6add254c55798e338227f02edae9ec5f5cddfbc32/adidas_ComplexCon_Booth-16.jpg" data-mid="251332037" border="0" src="https://freight.cargo.site/w/1000/i/181c27b83776ea60957ff7c6add254c55798e338227f02edae9ec5f5cddfbc32/adidas_ComplexCon_Booth-16.jpg" /> <img width="3511" height="2342" width_o="3511" height_o="2342" data-src="https://freight.cargo.site/t/original/i/a2c7f30f1bf4452d8fad6655839f96ab28a2d2ee0af49ca621cab245b85d4120/adidas_ComplexCon_Booth-35.jpg" data-mid="251332036" border="0" src="https://freight.cargo.site/w/1000/i/a2c7f30f1bf4452d8fad6655839f96ab28a2d2ee0af49ca621cab245b85d4120/adidas_ComplexCon_Booth-35.jpg" /> <img width="562" height="315" width_o="562" height_o="315" data-src="https://freight.cargo.site/t/original/i/71e1ecbc1bba72da0eb195e1ed3ff01885c230b3b0523ddf916c82f863a7e679/Shaunie.gif" data-mid="251331875" border="0" src="https://freight.cargo.site/w/562/i/71e1ecbc1bba72da0eb195e1ed3ff01885c230b3b0523ddf916c82f863a7e679/Shaunie.gif" /> <img width="562" height="315" width_o="562" height_o="315" data-src="https://freight.cargo.site/t/original/i/db8d2a2b89fe4acc82e18e14735b1373d147113ca5975f7f9d9333e5772458f4/Hellstart_03.gif" data-mid="251331874" border="0" src="https://freight.cargo.site/w/562/i/db8d2a2b89fe4acc82e18e14735b1373d147113ca5975f7f9d9333e5772458f4/Hellstart_03.gif" /> <img width="562" height="315" width_o="562" height_o="315" data-src="https://freight.cargo.site/t/original/i/10e9151957f59cebb056fe42b5bab0b9e93ca8bae9d3f6401ba30fa52357650d/Hellstart_02.gif" data-mid="251331873" border="0" src="https://freight.cargo.site/w/562/i/10e9151957f59cebb056fe42b5bab0b9e93ca8bae9d3f6401ba30fa52357650d/Hellstart_02.gif" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/1d7db3a7fce2a241729a250ea352b56894dc86738c519a470cd9667d0b2ad03d/adidas_ComplexCon_Product_Room-7.jpg" data-mid="251332057" border="0" src="https://freight.cargo.site/w/1000/i/1d7db3a7fce2a241729a250ea352b56894dc86738c519a470cd9667d0b2ad03d/adidas_ComplexCon_Product_Room-7.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/beb50cd7949200c4d12409f7765174a33d39c77a634dfee153929614208b57f6/adidas_ComplexCon_Product_Room-6.jpg" data-mid="251332056" border="0" src="https://freight.cargo.site/w/1000/i/beb50cd7949200c4d12409f7765174a33d39c77a634dfee153929614208b57f6/adidas_ComplexCon_Product_Room-6.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/02bed30a16dde872e60b7eb3c494f06dc4264d19c23019c95ac6ce2c58dec7b3/adidas_ComplexCon_Product_Room-1.jpg" data-mid="251332053" border="0" src="https://freight.cargo.site/w/1000/i/02bed30a16dde872e60b7eb3c494f06dc4264d19c23019c95ac6ce2c58dec7b3/adidas_ComplexCon_Product_Room-1.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/97f7772c67e2dd469dabda81e249eb979c21629c5e2106236e9e82c8d5b36ba4/adidas_ComplexCon_Product_Room-4.jpg" data-mid="251332054" border="0" src="https://freight.cargo.site/w/1000/i/97f7772c67e2dd469dabda81e249eb979c21629c5e2106236e9e82c8d5b36ba4/adidas_ComplexCon_Product_Room-4.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/3ea63fa1c422d719f93f87d2355ac7b30f997aad007f3e38b7dac3807f9767e4/adidas_ComplexCon_Product_Room-5.jpg" data-mid="251332055" border="0" src="https://freight.cargo.site/w/1000/i/3ea63fa1c422d719f93f87d2355ac7b30f997aad007f3e38b7dac3807f9767e4/adidas_ComplexCon_Product_Room-5.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/b52fd50d77f9fd345a6179f3d67335f86ca2bca4755028108ac99737ac2aa5ca/adidas_ComplexCon_Product_Room-9.jpg" data-mid="251332058" border="0" src="https://freight.cargo.site/w/1000/i/b52fd50d77f9fd345a6179f3d67335f86ca2bca4755028108ac99737ac2aa5ca/adidas_ComplexCon_Product_Room-9.jpg" /> <img width="1206" height="1575" width_o="1206" height_o="1575" data-src="https://freight.cargo.site/t/original/i/67bbadbe98c53c67082d0e0d4efd0444ef63fa3f1ec9a40cc00c4e8bec2be8b4/IMG_3254.jpg" data-mid="251332049" border="0" src="https://freight.cargo.site/w/1000/i/67bbadbe98c53c67082d0e0d4efd0444ef63fa3f1ec9a40cc00c4e8bec2be8b4/IMG_3254.jpg" /> <img width="1206" height="1560" width_o="1206" height_o="1560" data-src="https://freight.cargo.site/t/original/i/a6e0cdeab32fc4e33961f59ebb809896c44326cff54e730a389df1fb1abd0225/IMG_3255.jpg" data-mid="251332048" border="0" src="https://freight.cargo.site/w/1000/i/a6e0cdeab32fc4e33961f59ebb809896c44326cff54e730a389df1fb1abd0225/IMG_3255.jpg" /> <img width="1206" height="1875" width_o="1206" height_o="1875" data-src="https://freight.cargo.site/t/original/i/f8950e93433bb82a05597b2714be8efd9dfdfce41f75c6476ef0e38ff21c0d01/IMG_3328.jpg" data-mid="251332050" border="0" src="https://freight.cargo.site/w/1000/i/f8950e93433bb82a05597b2714be8efd9dfdfce41f75c6476ef0e38ff21c0d01/IMG_3328.jpg" /> To launch the new collaboration between adidas Originals and the up-and-coming streetwear brand HELLSTAR, we were tasked with helping to conceptualize and build their presence at ComplexCon in Las Vegas.Concepting closely with the small team at Hellstar, we brought their idea to life: What would a booth look like if it were inspired by a Disneyland street set mixed with a blacklight carnival funhouse, with a heavy layer of sci-fi and psychedelia on top? We created Star City - a product display, retail environment, customization workshop, and content backdrop all wrapped into a highly detailed scenic build, decorated by the brand’s in-house airbrush team.&nbsp; Multiple product drops over the weekend sold out in minutes, and lines wrapped around our build constantly for fans to get a look at the environment. _ Project Completed at Kamp GrizzlyRole: Creative DirectorArt Director: Ben SmithDesign: Brandy Anderson Environmental Design: Mauricio Diaz &amp; James Snowbarger Fabrication Partner: Chris Hawthorne IndustriesVideo CLips: Cory Rood, adidas Newsroom&nbsp;Photos: Kyle Hannon &amp; adidas Newsroom https://t-otoole.com/Clipse-x-Jellyfish-for-adidas Tue, 18 Aug 2026 04:03:55 +0000 Tom O'Toole https://t-otoole.com/Clipse-x-Jellyfish-for-adidas Clipse x Jellyfish&nbsp;Client: adidas OriginalsYear: 2026Role: Creative Director <img width="8192" height="3432" width_o="8192" height_o="3432" data-src="https://freight.cargo.site/t/original/i/180e886a680495a1dc8b4e9cddce60294074c180f70e50ada7ee1a3b9f939fdf/KAMP6346.jpg" data-mid="251362379" border="0" src="https://freight.cargo.site/w/1000/i/180e886a680495a1dc8b4e9cddce60294074c180f70e50ada7ee1a3b9f939fdf/KAMP6346.jpg" /> <img width="8010" height="5343" width_o="8010" height_o="5343" data-src="https://freight.cargo.site/t/original/i/6cae8b4204c03f99f80f6c24328326b6350a4d0e28cc9152f7997528649e5eb0/Clipse_adidas_Photographer_Selects-3.jpg" data-mid="251332123" border="0" src="https://freight.cargo.site/w/1000/i/6cae8b4204c03f99f80f6c24328326b6350a4d0e28cc9152f7997528649e5eb0/Clipse_adidas_Photographer_Selects-3.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/3cafd0cea2b46db5b1202eb2d55507a4f7d30848371383f7b4781e20fa7c18f0/Clipse_adidas_Photographer_Selects-5.jpg" data-mid="251332124" border="0" src="https://freight.cargo.site/w/1000/i/3cafd0cea2b46db5b1202eb2d55507a4f7d30848371383f7b4781e20fa7c18f0/Clipse_adidas_Photographer_Selects-5.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/da0ebd870939d2899dc1e994491f1917551cf732b73ebf490bcd25190efd1b82/Clipse_adidas_Photographer_Selects-7.jpg" data-mid="251332125" border="0" src="https://freight.cargo.site/w/1000/i/da0ebd870939d2899dc1e994491f1917551cf732b73ebf490bcd25190efd1b82/Clipse_adidas_Photographer_Selects-7.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/e3cd1235a979a18ad4739482f08db92fcefa0eded25c6a33122e3e45b2b40337/KAMP6897.jpg" data-mid="251332119" border="0" src="https://freight.cargo.site/w/1000/i/e3cd1235a979a18ad4739482f08db92fcefa0eded25c6a33122e3e45b2b40337/KAMP6897.jpg" /> <img width="1152" height="1872" width_o="1152" height_o="1872" data-src="https://freight.cargo.site/t/original/i/fa152ae0b87cee0d0bd156d670f63c7592a77564982d7399ab9806250ffdb7fd/Screenshot-2025-10-24-at-11.38.35PM.png" data-mid="251332101" border="0" src="https://freight.cargo.site/w/1000/i/fa152ae0b87cee0d0bd156d670f63c7592a77564982d7399ab9806250ffdb7fd/Screenshot-2025-10-24-at-11.38.35PM.png" /> <img width="844" height="1290" width_o="844" height_o="1290" data-src="https://freight.cargo.site/t/original/i/2cede72bd94ea5fe39b00e9a61d94aa01ce86f058830a92448d11fa3a66f517f/Screenshot-2025-10-24-at-9.20.14PM.png" data-mid="251332094" border="0" src="https://freight.cargo.site/w/844/i/2cede72bd94ea5fe39b00e9a61d94aa01ce86f058830a92448d11fa3a66f517f/Screenshot-2025-10-24-at-9.20.14PM.png" /> <img width="1252" height="1764" width_o="1252" height_o="1764" data-src="https://freight.cargo.site/t/original/i/4707fae9a07c5a32eb80c92bb092a66593128ae63e45bc86bf728a7c1d81cd25/Screenshot-2025-10-24-at-11.37.37PM.png" data-mid="251332098" border="0" src="https://freight.cargo.site/w/1000/i/4707fae9a07c5a32eb80c92bb092a66593128ae63e45bc86bf728a7c1d81cd25/Screenshot-2025-10-24-at-11.37.37PM.png" /> adidas Originals planned to drop a very limited amount of the coveted Pharrell Williams Jellyfish silhouette at the adidas Flagship store on the Vegas Strip during ComplexCon, and we were asked to help them concept and create some tease and launch content for the occasion with none other than The Clipse, who were in town to take part in the Con as panelists and performers. We concepted a short spot in advance of the weekend, location scouting in person as soon as we landed in town, before linking up with Pusha and Malice for a quick 30 minutes of shooting near the Fremont district of Vegas. Editing on the fly, we were able to spin an edit to adidas the following day for publishing, before the shoes dropped the next day. Fast paced collaboration at it’s best! _ Project Completed at Kamp GrizzlyRole: Creative DirectorArt Director: Ben SmithDP: Cory RoodSecond Camera &amp; Editor: Nik Popp&nbsp;Photos: Kyle Hannon https://t-otoole.com/adidas-Basketball-ASW-25 Mon, 10 Aug 2026 22:16:59 +0000 Tom O'Toole https://t-otoole.com/adidas-Basketball-ASW-25 adidas Basketball All -Star Weekend SFClient: adidas OriginalsYear: 2025Role: Creative Director <img width="8192" height="3480" width_o="8192" height_o="3480" data-src="https://freight.cargo.site/t/original/i/cdb8f21e30d9387bde4a2e4e39af9bd20392607146fc78d663da19d196973009/adidas_HUB_2822.jpg" data-mid="251134555" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cdb8f21e30d9387bde4a2e4e39af9bd20392607146fc78d663da19d196973009/adidas_HUB_2822.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/16c9afc544ea659938a6e55dbdd01f116a0fcf8a7353e50bc8ebe9df15390133/adidas_HUB_2874.jpg" data-mid="251134649" border="0" src="https://freight.cargo.site/w/1000/i/16c9afc544ea659938a6e55dbdd01f116a0fcf8a7353e50bc8ebe9df15390133/adidas_HUB_2874.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/2db8da4566826db6417bc866397b7fb8547c348d0fccd7669920fef8c9e60ed0/adidas_HUB_2947.jpg" data-mid="251134652" border="0" src="https://freight.cargo.site/w/1000/i/2db8da4566826db6417bc866397b7fb8547c348d0fccd7669920fef8c9e60ed0/adidas_HUB_2947.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/5d960bf4c3e638549509981a2159de8ca441f3dd1400f82fd410435ee5c31950/adidas_HUB_2960.jpg" data-mid="251134655" border="0" src="https://freight.cargo.site/w/1000/i/5d960bf4c3e638549509981a2159de8ca441f3dd1400f82fd410435ee5c31950/adidas_HUB_2960.jpg" /> <img width="640" height="315" width_o="640" height_o="315" data-src="https://freight.cargo.site/t/original/i/115ee146051a69b2d984a900a5a35b461f1fd72794f9126c72dc3c8778be94c8/Jun-30-2025-16-32-32.gif" data-mid="251131426" border="0" src="https://freight.cargo.site/w/640/i/115ee146051a69b2d984a900a5a35b461f1fd72794f9126c72dc3c8778be94c8/Jun-30-2025-16-32-32.gif" /> <img width="640" height="341" width_o="640" height_o="341" data-src="https://freight.cargo.site/t/original/i/c1a05dfc8b0c4614903d79fc74090c94fecbdd90944415874195b1dabef73a4e/Jun-30-2025-16-33-13.gif" data-mid="251131427" border="0" src="https://freight.cargo.site/w/640/i/c1a05dfc8b0c4614903d79fc74090c94fecbdd90944415874195b1dabef73a4e/Jun-30-2025-16-33-13.gif" /> <img width="2518" height="722" width_o="2518" height_o="722" data-src="https://freight.cargo.site/t/original/i/b4021348b4ed7e30a860c77679cc17f5df42d3c3b531aab157526b9ef1ddbeff/Aug-10-2026-17-12-49.gif" data-mid="251135476" border="0" src="https://freight.cargo.site/w/1000/i/b4021348b4ed7e30a860c77679cc17f5df42d3c3b531aab157526b9ef1ddbeff/Aug-10-2026-17-12-49.gif" /> <img width="640" height="182" width_o="640" height_o="182" data-src="https://freight.cargo.site/t/original/i/4c4de2a469ba294a7aeb7f95035faa55461b0225c148dfe634e77eb3a18cfc75/Aug-10-2026-17-16-12.gif" data-mid="251135478" border="0" src="https://freight.cargo.site/w/640/i/4c4de2a469ba294a7aeb7f95035faa55461b0225c148dfe634e77eb3a18cfc75/Aug-10-2026-17-16-12.gif" /> <img width="640" height="182" width_o="640" height_o="182" data-src="https://freight.cargo.site/t/original/i/dd8fa7d35df7bd195f938e79709c2208efd3302588da594932bf1059a01cfc4e/Aug-10-2026-17-16-35.gif" data-mid="251135480" border="0" src="https://freight.cargo.site/w/640/i/dd8fa7d35df7bd195f938e79709c2208efd3302588da594932bf1059a01cfc4e/Aug-10-2026-17-16-35.gif" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/b492d0a7f72ec48e43abcf6c0ac15322b0842a5f1c1ac49185dce321410252b0/20250214_ADIDAS_ASW_CL_AaliyahEdwards_3244.jpg" data-mid="251132000" border="0" src="https://freight.cargo.site/w/1000/i/b492d0a7f72ec48e43abcf6c0ac15322b0842a5f1c1ac49185dce321410252b0/20250214_ADIDAS_ASW_CL_AaliyahEdwards_3244.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/c987e8071b257ee0519f4d077fb322eaf3d206423bfa579388dba06806ae3b62/20250214_ADIDAS_ASW_CL_AnthonyEdwards_3559.jpg" data-mid="251132001" border="0" src="https://freight.cargo.site/w/1000/i/c987e8071b257ee0519f4d077fb322eaf3d206423bfa579388dba06806ae3b62/20250214_ADIDAS_ASW_CL_AnthonyEdwards_3559.jpg" /> <img width="5363" height="8040" width_o="5363" height_o="8040" data-src="https://freight.cargo.site/t/original/i/bd5b1dba4f29371a341d87d1ffb4b340634210df2ab52b96df729088f5f31dde/20250214_ADIDAS_ASW_CL_ChelseaGray_1661.jpg" data-mid="251132002" border="0" src="https://freight.cargo.site/w/1000/i/bd5b1dba4f29371a341d87d1ffb4b340634210df2ab52b96df729088f5f31dde/20250214_ADIDAS_ASW_CL_ChelseaGray_1661.jpg" /> <img width="5092" height="7635" width_o="5092" height_o="7635" data-src="https://freight.cargo.site/t/original/i/1a79e41be881adb4c759ee28b41c38a109fb1e864b5579af69788100176fcb0a/20250214_ADIDAS_ASW_CL_GradeyDick_3337.jpg" data-mid="251132007" border="0" src="https://freight.cargo.site/w/1000/i/1a79e41be881adb4c759ee28b41c38a109fb1e864b5579af69788100176fcb0a/20250214_ADIDAS_ASW_CL_GradeyDick_3337.jpg" /> <img width="5300" height="7946" width_o="5300" height_o="7946" data-src="https://freight.cargo.site/t/original/i/a953c12601dd0d6504fcd879cecdc9a5e1998336602c54b4177a4d0d24105425/20250214_ADIDAS_ASW_CL_JalenWilliams_0629.jpg" data-mid="251132009" border="0" src="https://freight.cargo.site/w/1000/i/a953c12601dd0d6504fcd879cecdc9a5e1998336602c54b4177a4d0d24105425/20250214_ADIDAS_ASW_CL_JalenWilliams_0629.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/c2d9183bf62f861cf1a7b65812635a7cfc26aed5be86243e17a49eaac8cf495c/adidas_HUB_1015.jpg" data-mid="251131532" border="0" src="https://freight.cargo.site/w/1000/i/c2d9183bf62f861cf1a7b65812635a7cfc26aed5be86243e17a49eaac8cf495c/adidas_HUB_1015.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/f3f7445a03690d6bece883f75f3e335162554ff02049a75e71c8417dcd1d10a9/adidas_HUB_1883.jpg" data-mid="251131756" border="0" src="https://freight.cargo.site/w/1000/i/f3f7445a03690d6bece883f75f3e335162554ff02049a75e71c8417dcd1d10a9/adidas_HUB_1883.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/c36dc4c155414f6b5cd225027f71f2e16a88ac1554f73c755ff7847f0e620aa1/adidas_Footlocker_HUB_day2_1294.jpg" data-mid="251131750" border="0" src="https://freight.cargo.site/w/1000/i/c36dc4c155414f6b5cd225027f71f2e16a88ac1554f73c755ff7847f0e620aa1/adidas_Footlocker_HUB_day2_1294.jpg" /> adidas Basketball tasked us with helping them to find and build out their brand hub in San Francisco during ASW, and after an extensive scouting mission, we decided to turn the building that used to be the famed Fillmore West on Van Ness in downtown SF. The ground-floor level was converted into a lounge for the brand to host athletes and media, while the venue above it served as a hybrid space to display products, shoot stills and video, and host a party for the brand's friends and family. &nbsp; We also created a multimedia display to celebrate that year’s campaign around the iconic Superstar, using projection “holograms” to showcase archival silhouettes and a timeline of the shell-toe icon's history. _ Project Completed at Kamp GrizzlyRole: Creative DirectorArt Director: Ashley Marcu Design: Brandy Anderson, Taylor Partee Environmental: Mauricio Diaz &amp; James SnowbargerDP: Cory Rood&nbsp;Photos: Kyle Hannon https://t-otoole.com/Fat-Tire-x-Vans Mon, 18 Nov 2024 22:43:38 +0000 Tom O'Toole https://t-otoole.com/Fat-Tire-x-Vans Fat Tire x VansClient: Fat Tire / New Belgium BrewingYear: 2024Role: Creative Director <img width="1565" height="1038" width_o="1565" height_o="1038" data-src="https://freight.cargo.site/t/original/i/3a3affe9e22354427e188099dd81cd545d11266e903968c06a34d3f1a5a7a4d5/000013160002.jpg" data-mid="222003920" border="0" src="https://freight.cargo.site/w/1000/i/3a3affe9e22354427e188099dd81cd545d11266e903968c06a34d3f1a5a7a4d5/000013160002.jpg" /> <img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/8707f41f90e3a44dce9dbfe1e8db2697db54dd9de9c94570454d8613318ee30a/Fat_Tire_Vans_Location_1-347.jpg" data-mid="222003922" border="0" src="https://freight.cargo.site/w/1000/i/8707f41f90e3a44dce9dbfe1e8db2697db54dd9de9c94570454d8613318ee30a/Fat_Tire_Vans_Location_1-347.jpg" /> <img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/d58591d378b67c8452a1d856bb60487edb357feb750a929d9cdd454d5f0d4b10/Fat_Tire_Vans_Location_1-115.jpg" data-mid="222003921" border="0" src="https://freight.cargo.site/w/1000/i/d58591d378b67c8452a1d856bb60487edb357feb750a929d9cdd454d5f0d4b10/Fat_Tire_Vans_Location_1-115.jpg" /> <img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/461ecad94b627a953c4f66233c23de0ddf9976bae98ba5c1889ee9ed06910594/Fat_Tire_Vans_Location_1-919.jpg" data-mid="222003925" border="0" src="https://freight.cargo.site/w/1000/i/461ecad94b627a953c4f66233c23de0ddf9976bae98ba5c1889ee9ed06910594/Fat_Tire_Vans_Location_1-919.jpg" /> <img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/bf963e7791994be0d00855052d4ba62b2321e04bf02f46b84222a8378ad30380/Fat_Tire_Vans_Location_2-76.jpg" data-mid="222003927" border="0" src="https://freight.cargo.site/w/1000/i/bf963e7791994be0d00855052d4ba62b2321e04bf02f46b84222a8378ad30380/Fat_Tire_Vans_Location_2-76.jpg" /> <img width="829" height="1221" width_o="829" height_o="1221" data-src="https://freight.cargo.site/t/original/i/3ad7e6a054bb66f4aac1746c757797108ebbe9a5ceb569fe9ce93ed97bd2c328/Fat_Tire_Vans_3D_07.gif" data-mid="222003413" border="0" src="https://freight.cargo.site/w/829/i/3ad7e6a054bb66f4aac1746c757797108ebbe9a5ceb569fe9ce93ed97bd2c328/Fat_Tire_Vans_3D_07.gif" /> <img width="3130" height="2075" width_o="3130" height_o="2075" data-src="https://freight.cargo.site/t/original/i/d9a20ee78c0471106b8a18224f5eeff30321a29fd1d073c93e0901cb65dd18d0/000013110025.jpg" data-mid="222003919" border="0" src="https://freight.cargo.site/w/1000/i/d9a20ee78c0471106b8a18224f5eeff30321a29fd1d073c93e0901cb65dd18d0/000013110025.jpg" /> <img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/78b2ef5841675613d238d026004ce4a05fedfacdbdb9f363969234d505ca8013/Fat_Tire_Vans_Location_1-861.jpg" data-mid="222003924" border="0" src="https://freight.cargo.site/w/1000/i/78b2ef5841675613d238d026004ce4a05fedfacdbdb9f363969234d505ca8013/Fat_Tire_Vans_Location_1-861.jpg" /> <img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/e7d715938effac99b321a8aefd67065642bc17e29d3540bfee1bdbdbaed4361e/Fat_Tire_Vans_Location_1-1119.jpg" data-mid="222003926" border="0" src="https://freight.cargo.site/w/1000/i/e7d715938effac99b321a8aefd67065642bc17e29d3540bfee1bdbdbaed4361e/Fat_Tire_Vans_Location_1-1119.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/d2806553a1d2498c31f7144eb55665ef1044323d41385c825a906b0995782640/FAT_TIRE_VANS_COLLAB_SOCIAL_TOOL_BOX_3030.jpg" data-mid="222003967" border="0" src="https://freight.cargo.site/w/1000/i/d2806553a1d2498c31f7144eb55665ef1044323d41385c825a906b0995782640/FAT_TIRE_VANS_COLLAB_SOCIAL_TOOL_BOX_3030.jpg" /> <img width="8306" height="5540" width_o="8306" height_o="5540" data-src="https://freight.cargo.site/t/original/i/f3da527335f434af6de1637def053c695f49cd5c5822d449a5d06d985d163fa7/FAT_TIRE_VANS_COLLAB_SOCIAL_TOOL_BOX_3064.jpg" data-mid="222003969" border="0" src="https://freight.cargo.site/w/1000/i/f3da527335f434af6de1637def053c695f49cd5c5822d449a5d06d985d163fa7/FAT_TIRE_VANS_COLLAB_SOCIAL_TOOL_BOX_3064.jpg" /> <img width="1222" height="1800" width_o="1222" height_o="1800" data-src="https://freight.cargo.site/t/original/i/905f8b3d7a4d82aad3d294dd5410d7fb92c11e2cae23efb983345c96d3eb4e77/Fat_Tire_Vans_3D_01.gif" data-mid="222003409" border="0" src="https://freight.cargo.site/w/1000/i/905f8b3d7a4d82aad3d294dd5410d7fb92c11e2cae23efb983345c96d3eb4e77/Fat_Tire_Vans_3D_01.gif" /> <img width="1222" height="1800" width_o="1222" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c0a5bcefe98e0e211330ecf54a56d0fe3a68881cd690ed612f0543eaf505e362/Fat_Tire_Vans_3D_04.gif" data-mid="222003411" border="0" src="https://freight.cargo.site/w/1000/i/c0a5bcefe98e0e211330ecf54a56d0fe3a68881cd690ed612f0543eaf505e362/Fat_Tire_Vans_3D_04.gif" /> <img width="829" height="1221" width_o="829" height_o="1221" data-src="https://freight.cargo.site/t/original/i/0a9ba8c0fa3c9fcd16c6259a5a22f78c44ab4643885788ac1c8c027a949f9831/Fat_Tire_Vans_3D_05.gif" data-mid="222003412" border="0" src="https://freight.cargo.site/w/829/i/0a9ba8c0fa3c9fcd16c6259a5a22f78c44ab4643885788ac1c8c027a949f9831/Fat_Tire_Vans_3D_05.gif" /> Shot on location in and around Portland with the homies. _ Project Completed at Kamp GrizzlyRole: Creative DirectorArt Director: Pete BowhanDesign: Reid StubblefieldDirector of Photography / Editor: Martin RiegelAnimation: Grant AldrichPhotos: Kyle Hannon https://t-otoole.com/Future-Genesis-Chapter-1 Wed, 19 Jun 2024 03:45:47 +0000 Tom O'Toole https://t-otoole.com/Future-Genesis-Chapter-1 Oakley Future Genesis Chapter 1Client: OakleyYear: 2024Role: Creative Director <img width="3240" height="1530" width_o="3240" height_o="1530" data-src="https://freight.cargo.site/t/original/i/812c357eb0dc49bc859fbed428d877a83669f62bb5b7551ecf9fd5f9f2b24e27/Future_Genesis_9.jpg" data-mid="213373791" border="0" src="https://freight.cargo.site/w/1000/i/812c357eb0dc49bc859fbed428d877a83669f62bb5b7551ecf9fd5f9f2b24e27/Future_Genesis_9.jpg" /> <img width="3240" height="1530" width_o="3240" height_o="1530" data-src="https://freight.cargo.site/t/original/i/21e0b86609e9f10e49eeb05ea0fe4178d3a20f8b58b74b8001d9301ce9ebe9f9/Future_Genesis_6.jpg" data-mid="213372079" border="0" src="https://freight.cargo.site/w/1000/i/21e0b86609e9f10e49eeb05ea0fe4178d3a20f8b58b74b8001d9301ce9ebe9f9/Future_Genesis_6.jpg" /> <img width="3240" height="1530" width_o="3240" height_o="1530" data-src="https://freight.cargo.site/t/original/i/bc5b4f37668dd7d9a0a584952c79d65153e9c869dacb437a21d7bd7e59484d3d/Future_Genesis_5.jpg" data-mid="213372078" border="0" src="https://freight.cargo.site/w/1000/i/bc5b4f37668dd7d9a0a584952c79d65153e9c869dacb437a21d7bd7e59484d3d/Future_Genesis_5.jpg" /> <img width="3240" height="1530" width_o="3240" height_o="1530" data-src="https://freight.cargo.site/t/original/i/60ede0031f6561a14dac8ff965a29d9f39a59997be6722d617addcce1345a970/Future_Genesis_4.jpg" data-mid="213372076" border="0" src="https://freight.cargo.site/w/1000/i/60ede0031f6561a14dac8ff965a29d9f39a59997be6722d617addcce1345a970/Future_Genesis_4.jpg" /> <img width="3240" height="1530" width_o="3240" height_o="1530" data-src="https://freight.cargo.site/t/original/i/e1a57fa580632b1ecc473b1cdeffc84e8e8eb5d8c706a58209ab3a2a92efadd4/Future_Genesis_3.jpg" data-mid="213372075" border="0" src="https://freight.cargo.site/w/1000/i/e1a57fa580632b1ecc473b1cdeffc84e8e8eb5d8c706a58209ab3a2a92efadd4/Future_Genesis_3.jpg" /> <img width="3240" height="1530" width_o="3240" height_o="1530" data-src="https://freight.cargo.site/t/original/i/f5297e14c2101e538540808266faaeb16e72bcedd720969e25dc3a1defacda1b/Future_Genesis_8.jpg" data-mid="213372082" border="0" src="https://freight.cargo.site/w/1000/i/f5297e14c2101e538540808266faaeb16e72bcedd720969e25dc3a1defacda1b/Future_Genesis_8.jpg" /> <img width="2412" height="994" width_o="2412" height_o="994" data-src="https://freight.cargo.site/t/original/i/2bbffbd9334322cda651ddaf4080dd339fcc8de16f42e55c02f3aeee34a17e96/Screenshot-2024-06-21-at-11.04.31-AM.png" data-mid="213373797" border="0" src="https://freight.cargo.site/w/1000/i/2bbffbd9334322cda651ddaf4080dd339fcc8de16f42e55c02f3aeee34a17e96/Screenshot-2024-06-21-at-11.04.31-AM.png" /> <img width="512" height="288" width_o="512" height_o="288" data-src="https://freight.cargo.site/t/original/i/d2aea576db2adc4a6b5516b803743d64baf303628081c828558e753eee511f4d/max_wardrobe_design_approved.jpeg" data-mid="213374072" border="0" src="https://freight.cargo.site/w/512/i/d2aea576db2adc4a6b5516b803743d64baf303628081c828558e753eee511f4d/max_wardrobe_design_approved.jpeg" /> <img width="512" height="288" width_o="512" height_o="288" data-src="https://freight.cargo.site/t/original/i/6b37108be9b578bf9a83579aa96f9e5788b5a51def9b7cb8ba5ffca1a883f030/maxine_wardrobe_design_approved.jpeg" data-mid="213374075" border="0" src="https://freight.cargo.site/w/512/i/6b37108be9b578bf9a83579aa96f9e5788b5a51def9b7cb8ba5ffca1a883f030/maxine_wardrobe_design_approved.jpeg" /> <img width="512" height="288" width_o="512" height_o="288" data-src="https://freight.cargo.site/t/original/i/76b80e75111a3c66723a13d9de14b2cedd09c49516ddb2141c1a603dc4612746/sasha_wardrobe_design_approved.jpeg" data-mid="213374078" border="0" src="https://freight.cargo.site/w/512/i/76b80e75111a3c66723a13d9de14b2cedd09c49516ddb2141c1a603dc4612746/sasha_wardrobe_design_approved.jpeg" /> <img width="849" height="1317" width_o="849" height_o="1317" data-src="https://freight.cargo.site/t/original/i/86e843ab0f6c88619200dd95c14568c367761285e56b78f2c51928af96c8463e/OAKFG_ASHCAN_INT_R1_JLJ-1_Page_1_Image_0001.gif" data-mid="213381162" border="0" src="https://freight.cargo.site/w/849/i/86e843ab0f6c88619200dd95c14568c367761285e56b78f2c51928af96c8463e/OAKFG_ASHCAN_INT_R1_JLJ-1_Page_1_Image_0001.gif" /> <img width="849" height="1317" width_o="849" height_o="1317" data-src="https://freight.cargo.site/t/original/i/66bb18a982fd39aeb5ace4568eb0ff9c23ba02fee9a318d2da09922e27a1680d/OAKFG_ASHCAN_INT_R1_JLJ-1_Page_2_Image_0001.gif" data-mid="213381163" border="0" src="https://freight.cargo.site/w/849/i/66bb18a982fd39aeb5ace4568eb0ff9c23ba02fee9a318d2da09922e27a1680d/OAKFG_ASHCAN_INT_R1_JLJ-1_Page_2_Image_0001.gif" /> <img width="849" height="1317" width_o="849" height_o="1317" data-src="https://freight.cargo.site/t/original/i/d2def7c2fe13d48bfbc14a56ec05293dd13cd7a263735fa695a1d4a97f10f5d8/OAKFG_ASHCAN_INT_R1_JLJ-1_Page_3_Image_0001.gif" data-mid="213381164" border="0" src="https://freight.cargo.site/w/849/i/d2def7c2fe13d48bfbc14a56ec05293dd13cd7a263735fa695a1d4a97f10f5d8/OAKFG_ASHCAN_INT_R1_JLJ-1_Page_3_Image_0001.gif" /> <img width="3982" height="6154" width_o="3982" height_o="6154" data-src="https://freight.cargo.site/t/original/i/51103adad5130eec064a1f0c5036cdf35cebe704f28d325c5eb4905240ed3e72/OAKFG_ASHCAN_Page_1_Image_0001.jpg" data-mid="213381049" border="0" src="https://freight.cargo.site/w/1000/i/51103adad5130eec064a1f0c5036cdf35cebe704f28d325c5eb4905240ed3e72/OAKFG_ASHCAN_Page_1_Image_0001.jpg" /> <img width="3982" height="6154" width_o="3982" height_o="6154" data-src="https://freight.cargo.site/t/original/i/5b0628c1116ec1575c0507b7673ef32d2191f3f290cecc3bbf8fef889e3b4020/OAKFG_ASHCAN_Page_8_Image_0002.jpg" data-mid="213381186" border="0" src="https://freight.cargo.site/w/1000/i/5b0628c1116ec1575c0507b7673ef32d2191f3f290cecc3bbf8fef889e3b4020/OAKFG_ASHCAN_Page_8_Image_0002.jpg" /> Continuing the narrative started in 2023, we released the first installment of Future Genesis the following year. Working in CGI with Psyop as an animation partner, we created a cinematic trailer to introduce the world to our characters and, in tandem, released a printed comic book teaser to begin a series of full-length comics that will tell the Future Genesis story in full detail. Chapter One takes place many years after the Original Max Fearlight commercials, and several years before our teasers. It finds Max returning home to the bunker from the unforgiving outside world that he insists is getting worse. He is immediately greeted by his pregnant wife, Sasha, and young daughter, Maxine, both of whom long to explore and enjoy the freedom of being outside. As we developed the Chapter 1 animation and storyline, we began integrating existing and future eyewear to engage Oakley stans and hook in newcomers who may be curious about what the brand is up to. Our aim is for the fiction platform to serve as a creative conduit for inspiring products, brand design, communications, and consumer activations. As the project continues over the next few years, we will be releasing subsequent installments of the story through new animations and printed comics - Project Completed at Kamp Grizzly Role: Creative Direction, Animation Direction, WritingWriter and Co-Creative Direction: Jeff Harding Animation Director: Hanzo Hanzo / PsyopArt Direction: Tyler AlexanderDesign: G Stewart Comic Writer: Zack KaplanComic Spreads: Keron Grant (art), Valentina Biancomi (color), Frank Cvetkovik (lettering) Comic Covers: Mark Molchan (font), Kyle Lambert (back) https://t-otoole.com/Fat-Tire-Listen-to-Beer Wed, 18 Sep 2024 16:52:58 +0000 Tom O'Toole https://t-otoole.com/Fat-Tire-Listen-to-Beer Listen to BeerClient: Fat Tire / New Belgium BrewingYear: 2023Role: Creative Director <img width="3600" height="2025" width_o="3600" height_o="2025" data-src="https://freight.cargo.site/t/original/i/ff7b0aaf5c76a120db4dc24e42829d73d73ddfd8bba61758a8c646d92308361f/23054_FT_Wildposting.png" data-mid="218285305" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ff7b0aaf5c76a120db4dc24e42829d73d73ddfd8bba61758a8c646d92308361f/23054_FT_Wildposting.png" /> <img width="6880" height="5504" width_o="6880" height_o="5504" data-src="https://freight.cargo.site/t/original/i/ed8eddf4887e4c60cfd6cc524952330f90a778cc677b75009a8b5a615d8ce355/23054_FT_Cruisin_0035.jpg" data-mid="218290830" border="0" src="https://freight.cargo.site/w/1000/i/ed8eddf4887e4c60cfd6cc524952330f90a778cc677b75009a8b5a615d8ce355/23054_FT_Cruisin_0035.jpg" /> <img width="5504" height="8256" width_o="5504" height_o="8256" data-src="https://freight.cargo.site/t/original/i/0e2989bc19762658ebd2f8cfbfcccb00ae17dfb2ff7ee2eea5c64c97366c3bb8/23054_FT_Cruisin_2734.jpg" data-mid="218290831" border="0" src="https://freight.cargo.site/w/1000/i/0e2989bc19762658ebd2f8cfbfcccb00ae17dfb2ff7ee2eea5c64c97366c3bb8/23054_FT_Cruisin_2734.jpg" /> <img width="4128" height="2752" width_o="4128" height_o="2752" data-src="https://freight.cargo.site/t/original/i/9f36abdb44a22661bb297fe483e84269bdce52d1fc3904a5cf903bfe341e6c3d/23054_FT_Skipper_5777.jpg" data-mid="218290867" border="0" src="https://freight.cargo.site/w/1000/i/9f36abdb44a22661bb297fe483e84269bdce52d1fc3904a5cf903bfe341e6c3d/23054_FT_Skipper_5777.jpg" /> <img width="480" height="829" width_o="480" height_o="829" data-src="https://freight.cargo.site/t/original/i/b98f961dfa621a7c2f90a5b1d26d52b3d0146c9f960a215c546c597db63074a2/Sep-18-2024-10-25-12.gif" data-mid="218286140" border="0" src="https://freight.cargo.site/w/480/i/b98f961dfa621a7c2f90a5b1d26d52b3d0146c9f960a215c546c597db63074a2/Sep-18-2024-10-25-12.gif" /> <img width="480" height="829" width_o="480" height_o="829" data-src="https://freight.cargo.site/t/original/i/ce7f097c957d53224595191237caeba140bff788d458f4f0a19aa9535fa3c509/Sep-18-2024-10-30-12.gif" data-mid="218286174" border="0" src="https://freight.cargo.site/w/480/i/ce7f097c957d53224595191237caeba140bff788d458f4f0a19aa9535fa3c509/Sep-18-2024-10-30-12.gif" /> <img width="480" height="829" width_o="480" height_o="829" data-src="https://freight.cargo.site/t/original/i/d832622c10f070924a305fa777752f5c2bb6268ad063fa7538e1bd70e6d68c70/Sep-18-2024-10-32-50.gif" data-mid="218286197" border="0" src="https://freight.cargo.site/w/480/i/d832622c10f070924a305fa777752f5c2bb6268ad063fa7538e1bd70e6d68c70/Sep-18-2024-10-32-50.gif" /> We worked with Fat Tire in the summer of 2023 to create some photo, video, and animated content for paid and social media placements around the idea that when you take a moment to enjoy life (with a cold one) and admire the beauty in simplicity, everything just kinda makes sense. Shot on location in and around Portland, these spots were made in close collaboration with the Fat Tire brand team, with talent cast in town through friends - a recipe for good times across the board :) _ Project Completed at Kamp GrizzlyRole: Creative DirectorACD: Ben SmithDesign: Reid StubblefieldDirector: Jeff HardingDirector of Photography: Martin RiegelAnimation: Grant AldrichPhotos: Frankie Carino