A$AP Ferg released a brand new song with adidas Running, while together they reburbished a running track at a park in East Harlem, all to support the launch of the Pureboost GO - an urban running sihouette designed to adapt to the rapid direction changes and obstacles of city running.
To promote the campaign, we visited Ferg in the studio while he was mastering the track, and ran in Harlem with Kwasi to create some images for digital, social and retial purposes.
To celebrate the newly refurbished track, we held a ribbon-cutting ceremony at the park on a summer evening and invited the whole neighborhood out for cut fruit and italian ices, and suprised everyone with a performace by Ferg.
