We had the opportunity to work with Arizona and adidas Originals on the launch of a footwear capsule inspired by the iconic bodega beverage, but it didn’t quite go as planned.
The photo assets above were created to build hype for the launch, where we had intended to sell the shoes for 99 cents at a bespoke pop-up bodega.
On the morning of the drop, thirsty fans got rowdy in front of the pop up and the NYPD shut the entire thing down before we could even open the doors.
