adidas Basketball tasked us with helping them to find and build out their brand hub in San Francisco during ASW, and after an extensive scouting mission, we decided to turn the building that used to be the famed Fillmore West on Van Ness in downtown SF.

The ground-floor level was converted into a lounge for the brand to host athletes and media, while the venue above it served as a hybrid space to display products, shoot stills and video, and host a party for the brand's friends and family.  

We also created a multimedia display to celebrate that year’s campaign around the iconic Superstar, using projection “holograms” to showcase archival silhouettes and a timeline of the shell-toe icon's history.

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Role: Creative Director
Art Director: Ashley Marcu
Design: Brandy Anderson, Taylor Partee
Environmental: Mauricio Diaz & James Snowbarger
DP: Cory Rood 
Photos: Kyle Hannon