For All-Star Weekend in Indianapolis, we took over a mid-renovation space on the ground floor of a former bank in the city's Bottleworks district. The sprawling raw space was accented by a mix of product displays and basketball-themed built elements that served as the brand’s home for a few days, as athletes, media, and friends of the brand visited to spend time with media and check out the brand’s future hoop footwear offerings.
Our annual friends and family gathering gave fans like Jadakiss a peek at the new models and gave us a chance to try to recreate the adidas basketball “family photo” we pulled off the previous year.
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Project Completed at Kamp Grizzly
Role: Creative Director
Art Director: Pete Bowhan
Design: Tobias Lee, Ben Smith
Environmental: Mauricio Diaz & James Snowbarger
Photos: Kyle Hannon
