While location scouting around Salt Lake City, looking for a place to both create a product showroom and host an athlete-partner photo and video shoot, we stumbled upon an unlikely gem: a vacant, heated indoor parking garage, formerly used to store vehicle stock for a car dealership.

We created a stills set downstairs where we shot an assortment of adidas athletes over the weekend, and created an industrial gallery-style showroom for product on the second floor, including a photo installation created in collaboration with basketball photographer, director, and writer Kevin Coulliau.

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Role: Creative Director
Art Director: Ashley Marcu
Environmental: Mauricio Diaz 
Photos: Kyle Hannon