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Yung 96 SS18

Client: adidas Originals

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Campaign photography and video creative to support the launch of the 90s-inspired footwear silhouette in-store and on key retailer social channels. We kept it lightweight and nimble around Manhattan and Brooklyn for this shoot, covering 3-5 locations with a crew of talent from the city with a sprinter van PO and a cooler full of LaCroix. 

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Project completed at Kamp Grizzly.

Role: Creative Direction
Art Director: Whitney Owen
Photographers: Kyle Hannon & Nathaniel Gray
Stylist: Gary Armstrong
DP: Elias Paarise
Editor: Matt Taylor