Ultraboost Uncaged Campout
Client: adidas Running x Concepts
Anticipating an overnight line-up for the new red-colored boost featured on the UB Uncaged, we partnered with Concepts to give the real heads a premium version of the usual sidewalk camp out.
We covered the block in red carpet, while
helddown the music from the back of a pick-up. Custom campout survival kits, pizza deliveries, and italian ices kept the vibe up.
Project completed at Kamp Grizzly
Role: Art Director
Creative Director: Yogi Hakim