Ultraboost Uncaged Campout

Client: adidas Running x Concepts

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Anticipating an overnight line-up for the new red-colored boost featured on the UB Uncaged, we partnered with Concepts to give the real heads a premium version of the usual sidewalk camp out.

We covered the block in red carpet, while Sporting Life helddown the music from the back of a pick-up. Custom campout survival kits, pizza deliveries, and italian ices kept the vibe up.

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Project completed at Kamp Grizzly

Role: Art Director 
Creative Director: Yogi Hakim
Design: Rob Lewis
Photographer: Kyle Hannon
DP: Brandon Kuzma