In 2026, adidas Basketball came to us with a clear All-Star Weekend activation brief: to embrace the basketball culture by empowering the biggest names in content creation, streaming, and gaming with a stage for their own ASW moment.
Cam Wilder, MK, rayasianboy, and YOURRAGE drafted their own all-star squads, and we hosted an invitational tournament that was designed to be a content circus. While Complex Media live-streamed the whole evening, creators and media from around the world occupied the courtside and baseline camera pits, broadcasting the action to their audiences.
To cap it off, BigXthaPlug took center court and congratulated the winning team before blessing the crowd with a performance.
With both in-person and at-home streaming audiences combined, we connected with over 3000 hoop fans across the country in one evening.
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Project Completed at Kamp Grizzly
Role: Creative Director Art Director: Mary Hare, Ash Marcu Design:Evelyn Krittler, Brandy Anderson Video Clips: Cory Rood, adidas Newsroom Animation: Franky Martin Photos: Kyle Hannon & adidas Newsroom
