Smith Rebranding

Client: Smith Optics


I worked on a small team to rebrand the trusted eyewear brand that revolutionized ski goggles.

We designed a new word mark, accompanying identity system and packaging set, and provided their manufacturing division with exhastive product application guidelies to assure the new look shows up consistently.


Project comleted while While at Cinco Design Office

Role: Senior Designer
Creative Director: Kirk James
Associate CD: Jared Milam