Smith Rebranding

Client: Smith Optics

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I worked on a small team to rebrand the trusted eyewear brand that revolutionized ski goggles.

We designed a new word mark, accompanying identity system and packaging set, and provided their manufacturing division with exhastive product application guidelies to assure the new look shows up consistently.

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Project comleted while While at Cinco Design Office

Role: Senior Designer
Creative Director: Kirk James
Associate CD: Jared Milam