Reintroducing Forum 84

Client: adidas Originals Year: 2022

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To celebrate the reissue of the original launch colorway of the Forum, originally released in 1984, we created a video and photo-driven campaign to both educate consumers on it’s origins, and embrace the perspectives of the younger generation of creatives and their relationship to sneakkers.

We collaborated remotely with creatives from 4 different cities around the world, empowering them to produce and direct their own shoots with the Forum, and assembled thier photos and video into the hero campaign video and suite of photos and composed social assets. This approach allowed for the creatives to have as much freedom as possible, and afforded us uniquely real and organic-feeling content.

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Project Completed at Kamp Grizzly

Role: Creative Direction
Photo & Video Via:
Darryl Brown, Tyrell Hampton, Nine8 Collective, Shiori Ikeno
Art Direction: Peter Dolezilek
Designer: Tyeesha Marcell
Film Editor: Martin Reigel