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Reintroducing Forum 84

Client: adidas Originals

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Creative direction for the Global relaunch of the 80’s basketball footwear icon, The Forum. Originally launched in 1984, Forum was ahead of it’s time as a performance sihouette, and also gained popular appeal as a streetwear staple due to it’s design and high price point for the time.

To reintroduce the silhouette for today’s gen-z consumers, we tasked creatives from around the world to capture video and photography for us to build the campaign with, allowing us to cut a hero film and generate loads of social content for owned social channels. 

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Project Completed at Kamp Grizzly

Role: Creative Direction 
Photography: Tyrell Hampton, Shiori Ikeno, Nine8 Collective, Darryl Brown
Art Direction: Peter Dolezilek
Designers: Nicholas Gammon, Tyeesha Marcell
Film Editor: Martin Reigel