To launch the Quiksilver x Stranger Things capsule collection, we found a way to embrace the Quiksilver DNA while borrowing from the appeal of the cult favorite Stranger Things by creating “Strange Surfing,” a supernatural campaign to connect with Quik consumers and ST fans alike.


We leaned into Season 4 of Stranger Things' road-trip storyline through surf culture's ritual of hitting the road with friends to the waves. The film spotlights some of Quiksilver’s biggest names in surfing and snowboarding as acting talent (along with a cameo from an actual ST cast member), as they journey into the Upside Down in a salt-stained passenger van.

All of our content was assembled into a campaign toolkit, including key layout systems, and countless bespoke spot graphics used across social, dotcom, and retail.

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Project Completed at Kamp Grizzly

Role: Creative Director
ACD: Xela Gold
Design: Tyeesha Marcell
Director: Michael Johnson
Director of Photography: Alison Anderson
Visual Effects: Cory Otjen & Michael Gibson, Kamp Grizzly
Photos: Aaron Sinclair