Prophere Launch Activatoin

Client: adidas Originals


Experiential creative and spatial art direction for a free event in Bushwick to launch the new Originals model, Prophere. 

Paper Work NYC made zines live that were inspired by the footwwear and it’s brand creative.

Signe Pierce created a wild dystopian future tech installation.

Live screen printing of very rare designs by Kamp and a CCTV selfie booth kept  visitors entertained before Smookie Margiella and Flatbush Zombies rocked it.

Media partner Hypebeast live-streamed it all along with 2 other Prophere parties in European markets.


Project completed at Kamp Grizzly

Role: Associate Creative Director
Creative Director: Yogi Hakim
Art Director: Rob Lewis
Design: Tim O’Brien
Photographer: Kyle Hannon