Oakley asked us to direct a visual refresh of the creative that they use to educate consumers about PRIZM lenses - a proprietary product technology that sharpens contrast, clarity, and color for the wearer.

We found that the benefits of Prism lenses are much easier to show and see than to explain. When one experiences it for the first time, it can be pretty shocking - and even if PRIZM is the legal name, we went as far as to suggest a renaming :)

A sarcastic tone of voice across the composed layouts and video voiceover complements this approach by poking a little fun at ourselves for obsessing over tech details like lens polarization.

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Project Completed at Kamp Grizzly

Role: Creative Direction
Photo & Video: Aaron Blatt
Art Direction: Tyler Alexander
Designer: Nicholas Gammon
Film Editor: Martin Reigel