We designed this custom packaging for Oakley to help reissue the iconic SubZero silhouette, embracing a direction that assumed the glasses were stored in a top-secret Oakley archive, housed in an apocalypse-proof capsule.



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Project Completed at Kamp Grizzly

Role: Creative Direction
Capsule Design: Max Mendola
Art Direction: Ash Marcu
Fabrication: Chris Hawthorne Studio
Photos: Kyle Hannon