Oakley MUZM SubZero Seeding Kit

Client: Oakley
Year: 2022

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We designed this custom packaging for Oakley to help reissue the iconic SubZero silhouette, embracing a direction that assumed the glasses were stored in a top secret Oakley archive, housed in an apocalypse-proof capsule.

100 lucky recipients received the glasses in these expertly molded and hand-painted vessels, that were meant to both be protective and serve as a covetable standalone Oakley object in it’s own right.

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Project Completed at Kamp Grizzly

Role: Creative Direction
Capsule Design: Max Mendola
Art Direction: Ash Marcu
Fabrication: Chris Hawthorne Studio
Photos: Kyle Hannon