Campaign imagery to support the launch of 2 colorways of the Hu performance basketball silhouette, the 0-60. We tapped Tyrell Winston to build a custom backdrop with integrated pedestals to shoot against, bridging the worlds of basketball and art to appeal to Pharrell’s creative vision. -
Project completed at Kamp Grizzly.
Role: Creative Direction
Art Director: Xela Gold
Photography: Sue Kwon
