Hu 0-60 x Tyrrell Winston

Client: adidas Originals x Hu

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Campaign imagery to support the launch of 2 colorways of the Hu performance basketball silhouette, the 0-60. We tapped Tyrell Winston to build a custom backdrop with integrated pedestals to shoot against, bridging the worlds of basketball and art to appeal to Pharrell’s creative vision.

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Project completed at Kamp Grizzly.

Role: Creative Direction
Art Director: Xela Gold
Photography: Sue Kwon