To launch the new collaboration between adidas Originals and the up-and-coming streetwear brand HELLSTAR, we were tasked with helping to conceptualize and build their presence at ComplexCon in Las Vegas.
Concepting closely with the small team at Hellstar, we brought their idea to life: What would a booth look like if it were inspired by a Disneyland street set mixed with a blacklight carnival funhouse, with a heavy layer of sci-fi and psychedelia on top?
We created Star City - a product display, retail environment, customization workshop, and content backdrop all wrapped into a highly detailed scenic build, decorated by the brand’s in-house airbrush team.
Multiple product drops over the weekend sold out in minutes, and lines wrapped around our build constantly for fans to get a look at the environment.
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Project Completed at Kamp Grizzly
Role: Creative Director
Art Director: Ben Smith
Design: Brandy Anderson
Environmental Design: Mauricio Diaz & James Snowbarger
Fabrication Partner: Chris Hawthorne Industries
Video CLips: Cory Rood, adidas Newsroom
Photos: Kyle Hannon & adidas Newsroom
