Continuing the narrative started in 2023, we released the first installment of Future Genesis the following year. Working in CGI with Psyop as an animation partner, we created a cinematic trailer to introduce the world to our characters and, in tandem, released a printed comic book teaser to begin a series of full-length comics that will tell the Future Genesis story in full detail.
Chapter One takes place many years after the Original Max Fearlight commercials, and several years before our teasers. It finds Max returning home to the bunker from the unforgiving outside world that he insists is getting worse. He is immediately greeted by his pregnant wife, Sasha, and young daughter, Maxine, both of whom long to explore and enjoy the freedom of being outside.
As we developed the Chapter 1 animation and storyline, we began integrating existing and future eyewear to engage Oakley stans and hook in newcomers who may be curious about what the brand is up to. Our aim is for the fiction platform to serve as a creative conduit for inspiring products, brand design, communications, and consumer activations.
As the project continues over the next few years, we will be releasing subsequent installments of the story through new animations and printed comics
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Project Completed at Kamp Grizzly
Role: Creative Direction, Animation Direction, Writing Writer and Co-Creative Direction: Jeff Harding
Animation Director: Hanzo Hanzo / Psyop Art Direction: Tyler Alexander Design: G Stewart
Comic Writer: Zack Kaplan Comic Spreads: Keron Grant (art), Valentina Biancomi (color), Frank Cvetkovik (lettering)
Comic Covers: Mark Molchan (font), Kyle Lambert (back)
