adidas Originals planned to drop a very limited amount of the coveted Pharrell Williams Jellyfish silhouette at the adidas Flagship store on the Vegas Strip during ComplexCon, and we were asked to help them concept and create some tease and launch content for the occasion with none other than The Clipse, who were in town to take part in the Con as panelists and performers.
We concepted a short spot in advance of the weekend, location scouting in person as soon as we landed in town, before linking up with Pusha and Malice for a quick 30 minutes of shooting near the Fremont district of Vegas.
Editing on the fly, we were able to spin an edit to adidas the following day for publishing, before the shoes dropped the next day. Fast paced collaboration at it’s best!
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Project Completed at Kamp Grizzly
Role: Creative Director
Art Director: Ben Smith
DP: Cory Rood
Second Camera & Editor: Nik Popp
Photos: Kyle Hannon
